August 7, 2017
Simple Ways To Improve Your Blog For Your Business
More and more businesses are starting blogs in an attempt to market themselves. It’s an efficient digital approach brands are taking these days. If you are a small business wondering how you can start a blog or improve it, keep reading.
Don’t hesitate to get started on that blog that you’ve been meaning to do for your business. And if you’re not sure what to do, you can look up start-up guides in order to help you get your blog up. You may also want to look into putting up social media sites in order to generate traffic to your blog. Depending on what your business is about and what kind of content you plan to put up on your blog, you can choose the social media sites that you’re going to use to reach your target audience. Facebook is not for everyone, and other up and coming sites such as Pinterest and Instagram are now being used for social media advertising.
The beauty of putting your business online through a blog or social media accounts is that you can now track how well they are doing. Are they reaching enough people? What time should you post in order to reach and engage more people? Which topics are people more interested in? Given these sorts of data, you can now optimize your posts in order to gain more of a following, as well as know what time of posting generates more views and feedback on your posts. If you have any upcoming events or promos for your business, then you plan blog posts that would inform people more about this event. If you have old blog posts that are generating a lot of traffic, then you can update and re-post it to keep on engaging more and newer audience.
You may think that you have to do everything for your blog, but that’s not true. You can ask guests from other well-known blogs to write a post for your blog as a guest. This is an old but still effective method in blogging called guest blogging that helps expand your audience to that writer’s audience. In return, your market can also check out that guest writer’s blog for a win-win to both of you. You can find someone who has the same niches and similar content to you then ask them to guest on your blog. You can also look for ideas from all over the internet and collate them into one collective post, as long as you get permission and/or credit the original posters on your collection post. Some blogs like Makemeupmandy.com accept writers that write about beauty topics.
Your blog posts or articles don’t always have to be in the form of a text post accentuated with pictures. While engaging, it can also become monotonous. You can try branching out into more visual presentations rather than worded ones, make a list of books that have a character in your line of business, or you can even create playlists on music streaming sites such as Spotify that have something to do with your business. This is particularly useful for those in the event-planning business, but don’t limit yourself. As long as you can find to make it work and make it engaging, go for it. Make sure that people see that your business blog posts can be fun and quirky as well.
Articles and How-to Guides
In order to generate more traffic into your blog, you can treat is as a website where you put articles and how-to guides instead of blog posts. This is because people generally correlate blog posts to “boring business stuff” and may not want to check out your posts, no matter how fun and quirky they actually are. You wouldn’t want this, so market your blog as a website where they can find helpful advice, how-to articles, and other more interesting content that they may be interested in.