January 7, 2017
Many small business owners have heard about the wonders social media can do for their business. Yet they might hesitate to dive in due to not having enough knowledge and not knowing where to start. I intend to do a short series about how exactly to implement and execute a social media strategy for small businesses but before you get started, it’s important to understand the theory behind and how it can be used.
Reach Your Customers
In this age of technology, it’s very likely that a lot of your target market is on social media. When you go on social media, you can get some important details such as trends in their interest that could be beneficial for your own marketing.
Going on social media also means that you can reach your audience a lot faster, and improve your brand recall and loyalty because of the huge amount of demographics that is exposed to your online presence. And they are also given the guarantee that they can connect with you just as easily. A lot of customers turn to social media accounts for customer service, and having an online presence can assure them that they can find you and get your help conveniently.
I have a lot of moms who run their own businesses and wonder how they can market their online business. I hope this video can help you out with some good tips. By the way, if you’re a mom wondering about jobs, you can find out more about the best jobs for moms in this site here http://thesinglemother.com/best-jobs-for-single-mothers/.
A lot of people are on social media and advertising on it can guarantee that you’re going to be able to reach them. Advertising on social media is so much more convenient and relatively cheaper than on any other platform. Not only that, you can even specify the targeted audience for your ads. Even after you launch your ads, you can track how well they are doing and if they are reaching your target market.
Advertisements can include promotion as well as content distribution, and doing this over social media means that you can market and track ads from the comforts of your office or home.
Higher Lead Generation
Lead generation refers to the building up of interest in your product or services in order to develop a continuous and established relationship with your buyers. Research studies have shown that social media has become one of the most efficient ways in order to generate high leads. There is also a reported increase in sales for companies that engaged in social media sales. Selling on social media is highly acclaimed in world-class companies because it helps them retain customers, identify new business opportunities, as well as increase their sales.
Establishing a customer-company relationship is so much easier on social media. You can even get feedback from your customers after they avail of your services, and you can continue to be there to answer any inquiries or concerns about your products and services.
Website Traffic and Search Engine Ranking
Putting up your business’s account on social media can give you a means to redirect customers to your website, thus increasing your website traffic. The more social media shares that you have, also means that your content will have a higher ranking on search engines. This ensures that new potential customers will have a greater chance of finding you online because of the existing shares from your current customers. It’s a win-win for everyone involved.
Being on social media also means that you can keep tabs on what your competitors are doing, and how you could use this information to your advantage. Even if they aren’t on social media, then that only means that you already have an advantage over them because you have more avenues that customers can reach you through.